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Is it Really All About Data and Analytics?
By German Sacristan Kodak Return On Marketing Investment I keep reading papers and articles that make me feel as if marketing today is only about data analytics. Surely analyzing data is critical but...
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[Infographic] Printing, Computers, Social Media And The History Of Sales...
While print certainly is the reigning champion of technology, and yes, print is a technology, it’s nice to give a little love to our digital friends who have added much value to our professional lives....
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Personalization Is About To Get Real Personal
Not too long ago I wrote a guest blog for Printing Impressions about the Trade Show Road Less Travelled and spoke about my experience attending the Xplor Conference for the first time, and why I keep...
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Making The Big Data Connection For Your Business
By Jonathan McGrew, EDP Why are there so many songs about Big Data…and what’s on the other side? As you can see, I am channeling my best Kermit the Frog to bring you the next installment of our...
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Executive Outlook at Graph Expo Unveils Freeze Frame of Today’s Printing...
View this post on Instagram Executive Outlook: MUST SEE EMS director Hal Hinderliter is revealing the must-see #print-related products at GRAPH EXPO 14. #graphexpo A post shared by Graph Expo...
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Data, Data Everywhere And Not A… Actually, A Lot to Leverage
We are surrounded by data. In fact, I think I hear my iPhone 6+ buzzing as I write this. As communicators, the question is how much data are you using to develop relevant, engaging and accurate...
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2016: The Year of Automated Relevance
I’ll never forget the first time I sat down with a Fortune 500 company to discuss the idea of implementing hyper-personalized direct mail marketing to the millions of people in their loyalty rewards...
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5 Things Every Printer Needs to Know About Marketing Automation
Marketing automation has been a hot topic for years, so why should you care now? Forrester predicts that industry growth for marketing automation platforms will continue at a rapid rate, reaching...
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Comms 2021: Employee Ambassadors and Data-Driven Culture
What comes to mind when I say ‘influencer’? It might be impossibly perfect people in designer gear on Instagram, gamers racking up millions of views on YouTube, business thought leaders who represent...
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Equality, Technology, and HERstory
Happy Women’s Print HERstory Month to one and all! Of course, this print-centered initiative occurs alongside Women’s History Month, marked throughout March each year to celebrate women’s...
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